Privacy Policy

Last modified and effective 09/11/2013

his is the Privacy Policy of Aura Apparel Incorporated ("Aura," "Aura Apparel," "we," "us," or "The Company") which applies to this website ("Website").

This policy works in conjunction with any applicable Terms and Conditions of Use to provide a basis on which any Personal Identification Information (PII) you provide will be collected, processed, stored, and used by us.



You must be at least 13 years old to register with us. Please do not provide any of your details to us if you are under 13 years of age. If you are between the ages of 13 and 16, please ensure that you have your parent's or guardian's consent to register and/or before you provide any PII to the Website. Users without this consent are not allowed to provide us with PII. If The Company becomes aware that you are under 13 and are attempting to or have submitted PII via the Website, or that you are between the ages of 13 and 16 and are attempting to or have submitted PII via the Website without your parent's/guardian's permission, The Company will not accept such information and The Company will take steps to remove such information from its records. This may involve The Company having to access and verify your age and other relevant details.


Aura Apparel Inc. is committed to respecting the privacy rights of its customers, visitors, and other users of our Website at and the content and services provided in the Website ("Content" or "Services"). This Website Privacy Policy ("Privacy Policy") is to provide users with confidence as you visit and use the Website, and to demonstration our fair information practices and the protection of privacy.

This Privacy Policy will go over and explain the following:
- Information Aura collects from you and why
- Information parties other than Aura collect
- "Cookies" and how do we use them
- What do we do with the information collected
- Sharing information
- Opt-out from receiving communications from us and sharing of your personal information
- Duration we may keep PII about you
- Legal disclaimer
- Changes to our Privacy Policy
- Your consent

Information Aura Collects From You and Why

When you use the Website, The Company and any service providers who assist us in managing the Website will collect information about you. Information collected may include (a) traffic data; (b) personal information; (c) post submissions; (d) contact information. In the registration process, the Company may ask you for information such as your name, email address, postal address, and other contact details. The Company may then keep a record of the information collected on your initial and continued visits to the Website and any other information relating to you that the Company may obtain from its suppliers or other third parties. These records will be stored and processed in the United States and other countries where our servers are located (refer to section "What We Do With the Information Collected"). All this information is primarily for us to recognize you, provide you with products, services, or information you have requested from us and, where appropriate, to maintain your account with us. In addition, the Company may use this information to help improve our platform and prevent or detect improper uses of the Website (refer to "Terms and Conditions of Use"). You may also be required to provide PII to order products, services, or participate in our online forums or communities. You are under no obligation to provide such data. However, if you should choose to withhold requested information, the Company may not be able to provide you with certain services. The Company may keep a record of any electronic correspondence you send us, which may help us to keep track of any problems or concerns you may have had with our Website or services.

If retail opportunities are provided, a third-party payment processor may collect a credit card number or other payment account number when an order is placed. This record will be stored and processed in the United States and other countries where our servers are located.

Information Parties Other than Aura Collect

Some advertisers or affiliates on the Website may request information from our visitors via banners. We do not manage this data collection and this practice is not covered in this Privacy Policy. If you are worried by this, do not click on any banners we display.

"Cookies" and How We Use Them

Cookies are piece of information that a website transfers to your browser and stored on your hard drive and sometimes track information about you. Cookies can be used to recognize users when they return and may help us to customize the Website for you based on your preferences. Cookies may also be used to identify the user's geographic location and enable us to restrict particular services to users in certain countries. Although they identify a user's computer, cookies do not personally identify users, passwords, or credit card information. By using our Website, you are consenting to our use of cookies and other technologies to optimize your experience and convenience on our Website.

If you do not wish to assist us with our data collection, you may choose to "opt-out" from our data collection process and disable cookies in your browser settings. Please note that this might affect some functionality on the Website. For more information about cookies and how to disable them, please go to

Third party advertisers on the Website may use cookies and other technologies for their marketing and statistical purposes. Aura Apparel has no control over such cookies placed on the Website by third parties.

What Do We Do with the Information Collected

Our Company may use the information collected through your use of our Website to help in the following ways:
- Adjust the Website to your preferences
- Enable better convenience and enhance user experience
- Assist with orders
- Market research to assist the Company's development, products, and services
- Maintain communication with you
- Send you information about our products and services, events, offers and opportunities,
- promotional material from some of our partner
- Contact you when necessary.
Our third party payment processing partners will use your Financial Data to bill you for items and products.

The information collected may be transferred to, stored, used, and processed by Aura Apparel Inc or one of our service providers based in Europe, North America, South East Asia, Asia Pacific, or Latin America, or one our affiliate companies. Such entities may be engaged in, including: (1) preparing and sending newsletters to which you subscribe; (2) fulfillment of orders; (3) processing of payment details; (4) provision of support services. The laws of some countries may not provide the same levels of protection of PII as your home country, particularly if you are resident in the EEA. By submitting data, you agree to the collection, transfer, storage, use, and processing of data about you for the purposes described in this Privacy Policy. The Company will take reasonable steps to ensure that data about you is treated securely in accordance with this Privacy Policy, and that all information you provide to us is stored on our secure servers or those of our service providers.

Sharing Information

Data may be shared within the Company with only a limited number of circumstances in which the Company may share with other some or all of the data about you that the Company holds; the instances listed below include some but do not list all limits of sharing by the Company of some or all of the data about you:
- Contact Data with our business partners who assist us by performing core services (such as hosting, billing, order fulfillment, or data storage and security) related to our operation of the Website.
- Financial Data to third party services (such as billing and order fulfillment).
- In the event that our business assets are ever sold to, or purchased by, another company (our data records are part of our business).
- With our joint venture partners, sister companies, and close affiliate companies.
- If the Company is under a duty to disclose or share personal information about you in order to comply with any legal obligation, at the request of relevant regulatory or governmental authorities, pursuant to a subpoena or comparable binding request, or in order to enforce or apply the Terms and Conditions of Use of applicable to this Website, or to protect the rights, property or safety of Aura Apparel, its customers, or others.
- The Company and Website may make available services such as message boards, chat functionality, and blog, to which you are able to post information and materials. Please note that any information you disclose through such services or otherwise on the Website is and becomes public domain, and may be available to visitors to the Website and to the general public. In addition, when you choose to make a posting on such services, certain PII will be available for other users to view. The company urges you to exercise discretion and caution when deciding to disclose PII about you, or any other information, on the Website. THE COMPANY IS NOT RESPONSIBLE FOR THE USE BY ANY THIRD PARTY OF ANY PII YOU VOLUNTARILY DISCLOSE THROUGH ANY SUCH SERVICES OR OTHERWISE ON THE WEBSITE.
- With your express consent.

As practically and reasonably, the Company will seek to ensure that each disclosure of PII about you will be subject to an obligation of confidentiality. Those business partners have all agreed to uphold the same standards of security and confidentially that we have promised to you in this Privacy Policy, and they will only use your Contact Data and other PII to carry out their specific business obligations to the Company. The Company may also use and share anonymous, aggregated data, such as access statistics, within Aura Apparel, our joint venture partners and sister companies, and with third parties such as advertisers. In this instance, the sharing of this information will not involve the identification of individuals.

Opt-out from Receiving Communications from Us and Sharing of Your Personal Information

Aura may occasionally contact you about products and services the Company feels may be of interest to you. This contact will only come from us (or our agents, joint venture partners or sister companies or affiliates) and only if you have indicated that you do not object to these offers. If you would prefer to no longer receive marketing-related material from us, or if you would prefer that the Company not share your personal information with any of our joint venture partners, sister companies, or affiliates, you may follow the "unsubscribe" instructions in the latest such sent material. The Company will attempt to comply with your request as soon as reasonably practicable. Please note that if you opt-out of receiving promotional messages from our Website, the Company will still continue to send you transactional messages and important account-related information regards this Website, its products, or services.

Please note that if you opt-out as described above, the Company will not be able to remove personal data about you from the databases of joint venture partners or sister company or affiliates with which the Company has already shared personal data about you (such as if the Company has already provided personal data about you as of the date that the Company has implemented your opt-out request). If you wish to stop receiving marketing-related messages from such joint venture partners, sister companies, or affiliates, please contact such joint venture partners, sister companies, or affiliates directly.

Duration We May Keep PII About You

The Company will hold your PII on our systems for as long as is necessary for the relevant service, or as long as is set out in any relevant contract you hold with Aura Apparel, subject to any applicable laws and/or regulations. In the case that you wish to cancel your registration as a member of the Website, once the account is deactivated, use of your personal data will still be maintained and kept for administrative purposes, and will remain on the system for a period of at least one year before being deleted.

Legal Disclaimer

Aura is not responsible nor will be liable to you in any way for events and activities beyond our direct control. Due to the complexity and constantly evolving nature of our technology and business, we cannot guarantee nor does it represent that the Website performance will be error free, and to the maximum extent permitted by law, the Company will not be liable for any direct, indirect, incidental, consequential, or punitive damages or other losses suffered by you and relating to the use or release of your PII.

Changes to This Privacy Policy and Contact Information

Future changes to this Privacy Policy may be made at any time. If you have an account registered with Aura Apparel Inc, you will be notified of such changes. To ask questions about this policy or to remove your personal information from our database, contact us at

Your Consent

By using our Website, you consent to the collection and use of your personal information by Aura Apparel Inc. as outlined in this Privacy Policy.